Fail. Then Build.
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Stories about building businesses, getting things wrong, losing people, changing direction, and trying again.
Latest articles
Why “Less Is More” Is So Scary—and So Hard to Do
Focus is difficult because choosing the one action that matters means abandoning many other good ideas—and accepting what your business actually is.
Read article →Why It Is Dangerous to Think, “I Must Succeed”
Wanting success is normal. Needing to succeed can distort your judgment, hide bad evidence, and make it harder to plan rationally for failure.
Read article →My Life Felt Stuck Because I Did Not Strategically Give Up
My ecommerce business made enough to survive but not enough to grow. That made quitting much harder than failure would have.
Read article →